Creating Lead Funnels with Native Advertising & Pareto principle

Native advertising Framework

Today I want to share with a method we have been using for the last few months to generate leads on Facebook with great success. You probably do it too but just not aware of it. The method is called Native Advertising.

“Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed. The advertiser’s intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it” Wikipedia


Types of Native Advertising

  • Facebook Newsfeed ads
  • Sponsored Tweets
  • Yahoo Stream ads
  • Guest Blogging
  • LinkedIn Ads
  • YouTube in Search and In stream ads
  •  Or Sponsored stories on news sites like standard media


How to use Native Advertising to promote your Business

Find and understand your audience by using the graph search

While it can be used with any of the following methods (stream ads and sponsored tweets not available for Kenya yet). I will be focusing on Facebook, as there is plenty of traffic there.

What I do is use Facebook post ads to reach my target audience and then bring that targeted traffic to my website/landing page. Now in order for this to be successful, you must have systems (funnels) such as newsletter signups and good strong calls to action in place to market to them further.  So how does the Pareto principle come into play with this method? In case you don’t know, here is a definition of The Pareto principle from Wikipedia

The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes”

See in the past, we used to spend 100% of our budget promoting services, coupons or core offers to our audience. Now, what we do is promote content together with the offers.

This helps to build up your brand and trust while collecting leads and pre-selling your offer to your ideal customers.

80/20 rule can work either way, say you’re author getting ready to launch a book. You can use the 80% to drive Facebook ads to snippets of your book on Amazon /website and 20% to your profile.

Whichever way works better for your end goal, it’s all about building trust with your audience first. You don’t even have to own all of the content but it must be highly relevant to what you’re promoting.

Your turn

What do think about The Pareto principle together with native advertising in your marketing?

Share your Thoughts

1 comment

  1. Stephen
    April 23, 2014 at 5:43 am

    The secret to online adverting is to make sure it’s targeted and no better way of doing just that through Native Advertising. In addition, a marketer must ensure he captures the contacts of his leads. This will help build relationships that lead to repeat sales. Great post.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.