Facebook has been working extremely hard of late to increase the daily usage on the platform.
And its working…
[su_note note_color=”#f2e148″ text_color=”#020101″ radius=”6″]Average time spent per Facebook visit has grown from 20 (2014) to 50 minutes(2016). Source: NY times
Simply put, Revenue.
The longer a user stays on the platform, the better chance Facebook has to sell advertisers like you and me inventory to sell our products and services.
For you and me, its adapt or die on Facebook!
Facebook has also been releasing a lot amazing tools and features to help businesses attract and engage these audiences.
My Top 6 Facebook Business Page features
- Video – Video posts have 135% greater organic reach than photo posts
- Leads ads – allow people on mobile to complete forms with just a couple of taps, making it incredibly easy for people to send you their details.
- Shop Section – allows you to create a Shop Section in a few clicks on Facebook
- Instant articles – Create fast, interactive articles on Facebook. Instant Articles load up to 10 times faster than the mobile web
- Live Video – People spend 3x longer watching video which is Live compared to video which is no longer Live
- Offers – Create and promote discounts, specials, redemption codes, or incentives.
These features are awesome and I encourage you to use them for your business.
Especially, if you don’t have a good and fast mobile friendly website.
However, don’t fall for the trap of using these tools exclusively. Use them to build and grow your OWN audience.
Like I always tell all my clients…
Owning your own audience (mobile and email list, app or loyalty program) is the best way to have a predictable revenue.
With that been said…
I would like to show you 5 Clever ways to Increase your product sales using Facebook Shops.
Adding a shop section to your Page lets you sell products to your customers right from your Page.
[su_note note_color=”#e51b39″ text_color=”#ffffff” radius=”6″] NOTE: Facebook Shops don’t show up on community Pages.[/su_note]
According to Facebook
You can list as many products as you want in the shop section on your Page (though we’ll only display up to 1,000 per collection, and only 10 in the featured collection, at a time).
This means you can practically run an e-commerce Shop without your customers having to leave the platform.
Facebook Shop Benefits
- Upload products and product information
- Sell directly from your Page
- Run a Facebook ad to promote one of your products.
- Basic insights (Messages for individual products)
[su_note note_color=”#e51b13″ text_color=”#ffffff” radius=”6″]Only thing currently missing is a payment platform. [/su_note]
I do have a feeling will get one soon, taking from Mark’s recent visit to Kenya and Safaricom (so proud).
A new feature that allows you Tag your Shop products got released a few days ago and got me thinking…
What’s the best way sell more products using this feature?
[su_box title=”3rd Party Facebook Shops” box_color=”#295fde” radius=”5″] There are other platforms like Shopify that allow you to integrate your e-commerce Shop Section in Facebook.
These Shops also send people to the businesses website checkout to finalise payment.
However, they take customers outside of Facebook which of cause is not ideal for them.
To limit these shops, Facebook does not allow the owners to advertise these Shop Sections which almost renders them useless as your customers will hardly visit your business page let alone the Shop section. [/su_box]
The power of Facebook Shops is in having your products show up in your customers Newsfeed.
Tip 1: Tag your Products and add commentary
Adding a product to your new shop is not the same as sharing it to your Page’s Timeline.
To make your products stand out, create a posts and add commentary to them. Research your industry, and come up with a reason to share the post and product.
[su_spoiler title=”How to Tag a product in a Post ” style=”fancy”]
Open your post and hover over the photo
- Click the Tag Products icon
- Click the product you want to tag and start typing in the product’s name
- Choose the full product name of the product you want to tag when it appears
- Click Done Tagging
Now, you will see the product you tagged in the photo in the scroll bar above your post.
[su_spoiler title=”7 Post Ideas for Product Tagging” style=”fancy”]
- Trending News
- Industry News
Tip 2: Sharing your Post
Sharing a single product in a post makes it “pop” even more and includes a call to action button.
Tip: where applicable, use product in hand or in use instead of basic white back ground product pictures since we are in a social environment.
Tip 3: Video Reviews plus Product Tagging
This is my favourite post type for 2 reasons; video and reviews/testimonials.
“In five years most of Facebook will be video”. Mark Zuckerberg
[su_spoiler title=”How to Tag a product in a video ” style=”fancy”]
- Upload your video
- Click the Tag Products icon
- Enter the names of the products featured in your video
- When you’re done, click Publish
Now, you will see the products you tagged in your video.
[su_note note_color=”#3b63fa” text_color=”#ffffff” radius=”6″] NOTE: Currently (September 13), this type of Product Tag and Video Combo only seems to be working on Desktop. Checkout a live demo post on desktop [/su_note]
Tip 4: Carousel posts
Carousel posts are great for promoting/showcasing a group of products together.
[su_spoiler title=”Ideas for Carousel Product Tags” style=”fancy”]
- Themes (Holidays, Events, Gift Ideas etc)
- Best Sellers
Tip 5: Increase Awareness with Boost Posts
Boosting your posts is an effective and inexpensive way to get more exposure. Boosted posts appear higher in News Feed and on Instagram, so there’s a better chance your audience will see them.
Why Your Must Boost your Posts Regularly
A study by Social@Ogilvy found that Facebook reach, on average, has plummeted to a disappointing 6%.
That basically means that for every 100 fans you have, only 6 of them are going to see your content.
[su_note note_color=”#e51b13″ text_color=”#ffffff” radius=”6″] TIP: You don’t have to Boost your all your Facebook posts, just the ones that strategically match your Objectives. [/su_note]
[su_note note_color=”#3b63fa” text_color=”#ffffff” radius=”6″] NOTE: Currently (September 13), this type of Product Tag and Video Combo only seems to be boosted or advertised as a video only. Its also important to note that Facebook Shop products and coupons cannot be advertised on Instagram. [/su_note]
I also, recommend using the Ads manager for greater control of your ads or the Power Editor for advanced users and agencies
[su_spoiler title=”Resources ” style=”fancy”]
- Learn How To Set up Products. Facebook Shop Sections
- Learn How Facebook Ads Work. Facebook Ads Manager
- Learn more about your Target Audiences. Facebook Audience Insights
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