2016 Digital Marketing Statistics in Kenya Infographic

47+ EPIC Digital Marketing STATS Every KENYAN Entrepreneur and Marketer needs to Know.

Updated APRIL 2017

I love digital marketing statistics, they help me gauge customer adoption of the latest digital platforms and Channels.

However, seeing them in an pretty Infographic is one thing…

Making actionable marketing strategies based on them is where you truly start to see the value.

To help my fellow Marketers and Entrepreneurs get ‘up-to-speed’, am sharing these 47+ Digital Marketing Stats I believe will help you make the best marketing decisions for your business.


Mobile Landscape
Mobile Vs Desktop
Smartphone Usage
Market Share
Marketing Tips



Consumer Behaviour Stats (2016)
Consumer Behaviour Marketing Tips



Social Landscape
Social Media Marketing Stats
Social Media Marketing Tips



Local Search Marketing Stats
Local Search Marketing Tips



Mobile Marketing Stats
Mobile Marketing Tips



Digital Marketing Challenges
Digital Marketing Tips



Customer loyalty Marketing Stats
Loyalty Marketing Tips



Customer Engagement Stats
Consumer Engagement Tips

Did you find these Stats Helpful?

let me know how you plan to use them in your marketing below


  • Derick Boondox September 3, 2016 at 4:26 pm

    insightful and worth replicating .

    • Samgachui September 6, 2016 at 5:43 pm

      Thanks Derick, Glad you found them useful

    • Fannie October 9, 2016 at 3:24 am

      Going to put this artclie to good use now.

  • Denis Ndavi September 4, 2016 at 11:35 am

    Thanks! You summed it up pretty well.

  • james mwangi September 4, 2016 at 5:34 pm

    I found the article very helpful I would love to learn more.How do I find yoi?

  • Benjamin Kalii September 4, 2016 at 7:36 pm

    I could easily create a marketing plan for a startup company based on these stats. Thanks.

    • Samgachui September 6, 2016 at 5:45 pm

      Thats exactly why I shared them with you 🙂

  • Aipate September 5, 2016 at 12:49 pm

    Awesome insights/tips from Kenyan stats. Content marketing is also a great way to convert visitors on your social channels to actually engaged audience and, maybe later,
    they may react to your CALL TO ACTION links.

  • nyemi nyaki September 5, 2016 at 2:04 pm

    Interesting…would like to sitdown and know more in relation to future projects

    • Samgachui September 6, 2016 at 5:47 pm

      Always up for chat Nyemi, just send me an email to sam @ chui media .co. ke when ready

  • charles September 5, 2016 at 6:04 pm

    love it very conclusive

  • charles September 5, 2016 at 6:05 pm

    love it very conclusive and thorough!

  • Caro September 6, 2016 at 4:39 am

    Very informative! Thanks for taking the time to put this together 👍🏽

  • Malika September 6, 2016 at 8:00 am

    Very helpful.

  • Ndirangu Maina September 6, 2016 at 12:10 pm

    Very useful tips, thank you. We will certainly consider applying them.

  • Mercy Pepella September 6, 2016 at 2:30 pm

    This was very informative. Thank you 🙂

  • simon September 6, 2016 at 6:15 pm

    So helpful, thanks for sharing the info.

  • Esther September 7, 2016 at 5:02 am

    Thank you for taking your time to create helpful localized information

  • anthony kariuki September 7, 2016 at 5:52 am

    Hey, good stats but on mobile section you missed the android/apple numbers

    • samuelgachui September 7, 2016 at 8:25 am

      Hi Anthony, don’t know any good sources for actual numbers right now. However will add Percentages as I have a credible source

  • Mercy September 7, 2016 at 7:31 am

    Quite insightful and useful. Thanks for the roundup.

  • Joy September 7, 2016 at 8:04 am

    I can read this over and over and over..very very helpful tips and ideas. Thanks.

  • Kimunge September 7, 2016 at 10:44 am

    Interesting figures.

  • Collins Ngetich September 7, 2016 at 2:50 pm

    Very informative indeed. Thank you

  • Clair September 8, 2016 at 11:17 am

    Very informative, I would like to have a sitting with you, my email is claire@renraypoultry.com

    • samuelgachui September 8, 2016 at 11:49 am

      Hi Clair, glad you liked it. Will send you an email

  • Michael September 8, 2016 at 12:56 pm

    Very helpful to the marketing strategies.Thanks.

  • Urbanus Musila September 8, 2016 at 1:01 pm

    Amazing info. Thank you for sharing. Its hard to find such actionable and localized data. Mobile and video are definitely stealing the show and i think Kenyan businesses should consider having a budget for these on the search and display networks.

    I find Facebook very profitable as well. And with the new tracking pixel its easy to segment and cultivate a relationship with your target market before you finally ‘propose’ with your offer.

    Keep up the good work Samuel. Kenyan businesses need this, and you as well.


    • samuelgachui September 9, 2016 at 5:03 am

      Thanks Urbanus, yeah…new pixel is really awesome

  • Tonia September 8, 2016 at 2:48 pm

    Very good piece and well researched!

  • Millie September 9, 2016 at 7:40 am

    Hi Sam,

    This is one of the most useful local stats and tips report I’ve ever read and Kenya definitely needs more of this. I especially like the tips on loyalty, email marketing and engagement (particularly using the pareto principle because sometimes, brands miss that).

    Thank you very much for taking the time to do this. I am sharing with my team and networks.

    • samuelgachui September 9, 2016 at 9:30 am

      Hi Millie,

      Thanks and happy you found them helpful. I will keep it updated

  • Kuzzok September 9, 2016 at 9:54 am

    This is quite insightful!

  • Ngash fotos September 10, 2016 at 7:09 am


  • uncle Charlie September 11, 2016 at 4:22 am

    Super super useful! God bless you Sir I have learnt s great deal! I hope to get more of this

  • Njambi September 11, 2016 at 4:11 pm

    This is very helpful information

  • Thomas September 12, 2016 at 9:27 am

    This is really insightful. I’ve picked up some useful tips for my small startup

  • Lydiah Nekesa September 13, 2016 at 2:38 am

    Pareto Principal anytime!! …..A very informative post. Thank you samwuelgachui. Will be needing more of this. Your email?

    • samuelgachui September 13, 2016 at 3:41 am

      Thanks Lydia, contact me at sam @ chuimedia.co.ke

  • Kiiru September 13, 2016 at 7:30 am

    Thank you for posting this. It makes me want to market much better now, focused and your article breaks down digital marketing STATS to a lovable form, keep it up.

    • samuelgachui September 13, 2016 at 8:39 am

      Thanks Kiiru and appreciate your feedback

  • Chepkoech September 13, 2016 at 5:44 pm

    What a very informative piece! Thanks, now I can apply this in my newly established online business. It’s relevant, up to date and localised( or could I say ” Kenyanised?”) unlike most articles that talk about marketing with reference to markets that are outside Kenya. Thanks a lot!

    • samuelgachui September 14, 2016 at 4:15 am

      Thanks Chepkeoch,

      Yes, local data is very hard to come by. Best way is to collect/gather it yourself using survey tools and making calls

  • Chepkoech September 13, 2016 at 5:46 pm

    Am definitely saving this for further reference. Amazing! Quite detailed!

  • Elizabeth September 16, 2016 at 12:50 pm

    Great read. …I am a start up in beauty industry would like to interact with you on how to do marketing on social media .

    • samuelgachui September 16, 2016 at 2:43 pm

      Thanks Elizabeth, will reach out email.

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