Digital Marketing Blog

7 Reasons Why your Business Needs A Mobile Database Before 2017
It’s no secret that Kenya and much of the world is mobile, so it makes sense for businesses to market to their customers through the device customers stare at up-to 150 times a day. Building a mobile database (The right way) is the foundational element to winning with mobile marketing. A Mobile Database is simply a list […]

5 Easy Tips To Increase Product Sales Using Facebook Shops
Facebook has been working extremely hard of late to increase the daily usage on the platform. And its working… But why? Simply put, Revenue. The longer a user stays on the platform, the better chance Facebook has to sell advertisers like you and me inventory to sell our products and services. For you and me, […]

47+ EPIC Digital Marketing STATS Every KENYAN Entrepreneur and Marketer needs to Know.
I love digital marketing statistics, they help me gauge customer adoption of the latest digital platforms and Channels. However, seeing them in an pretty Infographic is one thing… Making actionable marketing strategies based on them is where you truly start to see the value. To help my fellow Marketers and Entrepreneurs get ‘up-to-speed’, am sharing […]

5 Key Steps to Leverage Online Contests to Grow your Business
Want to drive up your sales and leads? Want to turn leads into engaged customers while boosting your sales? You can do BOTH with contests and these 5 key steps 1. Why contests actually work To run a great contest, you must first understand WHY people enter and share with their friends. Thankfully, society has […]
How to Promote your Jumia Product listings with Txtsavvy
I have been getting lot of requests about E-commerce training, specifically with clients wanting to use Jumia which has been seeing massive growth lately. According to Similarweb (Analytical Company), Jumia had roughly 2.8M Visits in may. While this was due to the massive mobile week promotion during that period, I am firm believer that e-commerce is surely […]
10 Deadly SMS Marketing Mistakes and How To Avoid Them
If you haven’t thought about integrating SMS marketing into your strategy to promote your business, now is a good time to do so. SMS guarantee instant deliverability, and provide your clients with the opportunity for a quick and easy opt-in and opt-out. There are, however, some deadly mistakes that might turn your SMS marketing […]
Apply These 7 Effective Techniques To Drive Sales With SMS Marketing
With Kenya expecting the economy to expand by 6.9 per cent in 2015. Here’s seven powerful techniques you can use to Drive sales to your Biashara and not get left behind. Let’s dive in. 1.Building your Email list with SMS text messaging Everyone says the money is in the list. Well, now you can build it using text […]