Digital Marketing Blog

5 Ways to Track Your Digital Marketing to Offline Sales 

According to The Local Merchant Report 2015 from Street Fight, Marketers and Business owners find that Online Advertising is the most effective marketing media for their business. However, tracking sales from digital marketing is a big struggle.   90 percent of sales still happen in stores, not online – Google. This number is even higher […]

7 Reasons Why your Business Needs A Mobile Database Before 2017

It’s no secret that Kenya and much of the world is mobile, so it makes sense for businesses to market to their customers through the device customers stare at up-to 150 times a day. Building a mobile database (The right way) is the foundational element to winning with mobile marketing. A Mobile Database is simply a list […]

How to Dramatically Increase Holiday Sales with Mobile Coupons

December is an amazing month for many B2C brands and companies, it’s the period most make their highest revenue. Customers will be spending most of their time researching and looking for Gifts, promotions and inspiration online during this period, especially on their mobile devices. Kenya Consumer Shopping Statistics by Google Now is the time to strategize on […]

5 Easy Tips To Increase Product Sales Using Facebook Shops

Facebook has been working extremely hard of late to increase the daily usage on the platform. And its working… But why? Simply put, Revenue. The longer a user stays on the platform, the better chance Facebook has to sell advertisers like you and me inventory to sell our products and services. For you and me, […]

2016 Digital Marketing Statistics in Kenya Infographic

47+ EPIC Digital Marketing STATS Every KENYAN Entrepreneur and Marketer needs to Know.

I love digital marketing statistics, they help me gauge customer adoption of the latest digital platforms and Channels. However, seeing them in an pretty Infographic is one thing… Making actionable marketing strategies based on them is where you truly start to see the value. To help my fellow Marketers and Entrepreneurs get ‘up-to-speed’, am sharing […]

5 Key Steps to Leverage Online Contests to Grow your Business

  Want to drive up your sales and leads? Want to turn leads into engaged customers while boosting your sales? You can do BOTH with contests and these 5 key steps    1. Why contests actually work To run a great contest, you must first understand WHY people enter and share with their friends. Thankfully, society has […]

How to Promote your Jumia Product listings with Txtsavvy

I have been getting lot of requests about E-commerce training, specifically with clients wanting to use Jumia which has been seeing massive growth lately. According to Similarweb (Analytical Company), Jumia had roughly 2.8M Visits in may. While this was due to the massive mobile week promotion during that period, I am firm believer that e-commerce is surely […]

10 Deadly SMS Marketing Mistakes and How To Avoid Them

  If you haven’t thought about integrating SMS marketing into your strategy to promote your business, now is a good time to do so. SMS guarantee instant deliverability, and provide your clients with the opportunity for a quick and easy opt-in and opt-out. There are, however, some deadly mistakes that might turn your SMS marketing […]

SMS Marketing Doesn’t Have To Be Hard. Apply These 5 Effective Promotions To Grow Mobile Subscribers

Getting people onto your list can seem like one of the most challenging aspects of SMS marketing. There is no need to feel that way, though, as obtaining subscribers is not as difficult as it might appear to be on the surface. By creating interest and offering something that people want, you will find it […]

Apply These 7 Effective Techniques To Drive Sales With SMS Marketing

With Kenya expecting the economy to expand by 6.9 per cent in 2015. Here’s seven powerful techniques you can use to Drive sales to your Biashara and not get left behind. Let’s dive in. 1.Building your Email list with SMS text messaging Everyone says the money is in the list. Well, now you can build it using text […]